Every wearable on the market tracks cardio. Heart rate. Calories. Steps. VO2 max if you're lucky. The longevity science has quietly reached a consensus: after your mid-thirties, muscle mass and strength are better predictors of all-cause mortality than aerobic fitness. And yet walk into any gym wearing a Garmin, Oura, or Whoop, start your deadlift set, and watch those devices shrug. You get a blob of accelerometer noise, maybe a calorie estimate that's off by a factor of three, and no idea whether you actually trained hard enough to stimulate adaptation.
Fort wants to fix the thing every serious lifter knows is broken. Three ex-Tesla engineers, Miranda Nover, Paul Schneider, and Zac Valles, decided the wearable market's refusal to take strength training seriously was a problem worth their careers. The result is a screenless wrist band that auto-detects your exercises, counts your reps, measures bar velocity, and tells you how close you are to failure. No manual logging. No tapping the watch between sets. Just lift.
