KantarKantar
Kantar

Kantar

Global data, insights, and consulting company helping clients understand people and inspire growth.

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About
Kantar provides intelligence for brand growth, offering solutions in Signal, Decision, and Strategic Intelligence. They leverage extensive consumer data and research, including the Kantar BrandZ global brand equity study, to help businesses understand consumer behavior and develop effective strategies for profitable and sustainable brand growth. Kantar serves clients across various industries by delivering insights on brand valuation, creative effectiveness, and consumer and shopper behavior.

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Frequently asked

What does Kantar do?

Kantar provides intelligence for brand growth, offering solutions in Signal, Decision, and Strategic Intelligence. They leverage extensive consumer data and research, including the Kantar BrandZ global brand equity study, to help businesses understand consumer behavior and develop effective strategies for profitable and sustainable brand growth. Kantar serves clients across various industries by delivering insights on brand valuation, creative effectiveness, and consumer and shopper behavior.

How much funding has Kantar raised?

Kantar has raised a total of $6.0B in funding. The most recent round on record is Funding.

Where is Kantar headquartered?

Kantar is headquartered in London, United Kingdom.

When was Kantar founded?

Kantar was founded in 1992.

What industry does Kantar operate in?

Kantar operates in Market Research, Data Analytics, Consumer Insights, Brand Consulting, Media Measurement, Customer Experience.

How many employees does Kantar have?

Kantar has approximately 25026 people on record.