Ception develops an AI-powered system for heavy equipment, designed to improve operational safety, productivity, sustainability, and profitability. The solution is based on innovative HD mapping and non-GPS precise localization technologies, using advanced computer vision and deep learning algorithms. The system provides heavy machinery operators with real-time alerts and guidance, while collecting data and providing job site-related insights to the site managers. The product can be used for a wide range of applications and use cases: safe dumping, road condition monitoring, selective collision warnings and obstacle detection, performance monitoring, stockpile measurement, and more.