Pico helps companies boost their brand awareness and fan engagement using the content fans are already posting. By using the rich, organic, and reliable user-generated content collected by Pico, users can increase engagement not only with their fans, but also with friends of those fans exposure rises exponentially as the circle of interaction grows. Pico creates a complete user profile for each fan. The company then enhances these profiles by providing useful tips and call to actions to easily meet the fans needs and desires.The platform can be used before, during, and after every game to manage fan communication on social channels like Facebook Messenger. Pico utilizes artificial intelligence and purpose-built chatbots to make the process more efficient for the teams and more personal for the fans.