fitto’s mission is to digitalize the supplement industry by redesigning how nutrients are consumed. We provide business intelligence and sales growth for supplement brands by simplifying and digitizing products consumption with a cloud connected bottle, app and white label trackable pods system. fitto allows brands to repackage their powder products in an easy and monitored delivery system that generates effective reminders and enables automated reorders. Users choose who manages their bottle on fitto's app and exposed to brands and health providers personalized insights. fitto’s vision is to create a new age of connected nutrition, providing people with ongoing and seamless product fit and consumption management of all the nutrients they need to meet their dynamic and evolving life while providing supplement brands data-driven tools to develop personalized products and services for their customers.